If you want to buy meat, you might not immediately think of getting it from a vegetarian. But Rita Wild is no ordinary veggie and her produce is no ordinary meat.
Rita stopped eating meat about 30 years ago, her reaction to what she saw as the unacceptable face of the food chain, principally its impacts on animal welfare and the environment. She resumed an omnivorous diet as the result of looking for high quality, organic beef to serve to some friends. It was a dinner that led to a new vocation.
Rita would say, “It’s an idea whose time has come,” but that’s much too modest a statement. It needed a helping hand and Rita’s search for good, organic beef led her to David Laughlin’s farm near Kilrea; within months she had started a new scheme to supply a few other people with the same high–quality beef at affordable prices. A year on, Rita’s customer base has grown to almost 200 and she’s given her scheme a name – boxa. (boxa beef, boxa pork, boxa lamb – geddit?)
That first experiment involved selling a single side of beef. Now, boxa embraces lamb, pork and turkeys from the Glens of Antrim, wild fish from Rathlin, Donegal venison and more. And, like the original beef, it’s all organically sourced, bought directly from the farmers and fishers. In that great Irish tradition, Rita has taken the time to build a trusting relationship with her suppliers. Her customers can be sure there’s no horse in their beef–burgers. As Rita says, “I love it when I know exactly where my dinner comes from.”
The business says everything about Rita’s thinking. She cares. She cares about people, she cares about the environment, she cares about equality. And she’s stubborn, determined, passionate. If you’re going to get engaged in a conversation with Rita, make sure you’re not in a hurry; her brand of advocacy works best when she’s up close and personal. Rita wants to shape the world to fit what she believes and she’s starting with your dinner.
- Phone: 07969 674304
- Email: firstname.lastname@example.org